Website Development

87%

of customers use the internet to find local businesses.

Is Your Website Helping Customers Find You?

The market changes, your business changes. In Sarasota, the business landscape changes with every new tourist season.

Trends and interests change. But your current website probably doesn’t get updated as frequently as you would like. It’s probably static. You paid to get it made, and it has been the same since that investment.

But customers want fresh content. They are searching for up-to-date, credible information. You need an active website that provides meaningful information in an easy to use way.

And – since you’re busy running your business – the site needs to be cost effective and easy to update.

WEBSITES SHOULD BE EASY!

We believe websites should be easy to use, simple to update and appealing to your customers.

Strategy

Design

Success

Does Your Website Look Current?

Mobile First is Mobile Friendly

Mobile First is the gold standard for website design. Responsive web design is an approach aimed at crafting sites to provide an optimal viewing experience for customers on the move. This ensures easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from mobile phones to desktop computer monitors).

Is your website mobile friendly?

Easy to Use Navigation

Clear, straightforward and simple navigation makes for happy users. The graphic design of a site must be a result of a navigational objective – function informs form. Especially when visiting with smartphones, your customers demand ease of use.

Simple Color Palette

The trend is toward simplicity, using just a few colors throughout a website. Good design suggests that a website has a harmonious and clean look that does not distract from your message.

Large High Resolution Images

The current trend is to use very large pictures or videos on the front page of the website and throughout the website. High resolution monitors and mobile devices call attention to your professional imagery. This trend probably started because of social sites such as Instagram and is reinforced by the fact that most users now have fast internet connections.

Short Paragraphs

Social media has made us accustomed to short, pertinent content. Today, customers have information overload, less time, and shorter attention spans.

Personal Content

Increasingly, customers expect your brand to offer personal information about the way you do business. Research shows that we all want to identify with the companies we buy from – their business values, community involvement, beliefs…

First-time viewers often do not differentiate between the quality of an unknown product and the quality of the materials used to promote it.

The medium becomes the message.

Using state-of-the art communication technologies conveys an image of sophistication, professionalism, and expertise.

Is WordPress Right for You?

Today WordPress powers one of every 6 websites on the Internet, nearly 60 million in all, with 100,000 more popping up each day.

Fresh content means better search results.

That’s a big reason that we specialize in WordPress websites. We can even create a website that you can update without calling on anyone. Except for your friends, so you can show them what a techie you are after you update your own website. (You don’t have to tell them that if you can browse the internet and type an email, you can add updates to a WordPress site.)

We choose WordPress because we believe a static website is a dead website.

It isn’t compelling, it isn’t cost effective, and it doesn’t give your customer any reason to come back and visit. We also believe that your website must work with mobile devices – WordPress makes having a mobile friendly design cost effective.

Is WordPress for everyone?

No, but for the vast majority of small businesses – it is the most cost-effective and logical choice. And it’s not just small businesses who use WordPress – some of the biggest websites on the internet are developed with this robust open-source system.

Almost 22% of all websites are currently developed using this platform. And it is trending upward rapidly – over 60 million websites on the internet use WordPress today. Traditional website developers are often organized around repeat business – so they tend to select more complicated platforms that you can’t easily update or modify without their assistance.

We believe that you should be able to be an active participant in your customer communication.