The Client

A locally owned Sarasota Manatee county cleaning service wanted to establish an internet presence.

The Objective

Build credibility and trust for a small, locally owned service company with a limited budget.

The Challenge

  • Very competitive industry with many large franchises. The Sarasota and Manatee market are saturated with both individually owned and franchised cleaning businesses.
  • No online presence. The business needed a cost effective way to demonstrate skills and share testimonials to reinforce initial sales contacts.

The Opportunities

  • A positive business reputation to build on.
    • trusted by an established customer base willing to share reviews and testimonials
    • operating as a licensed, insured and bonded company
  • The unique selling propositions.
    • the business uses only safe, earth friendly cleaning supplies and practices
    • the focus is on customized service: in addition to many specialty cleaning packages, they offer à la carte hourly services

The Campaign

Build a website focused on the personality of the owner and her company.

  • Acquired a domain name that included the company legal name: Pearl Cleaning LLC became online.
  • Created a personal content driven, mobile friendly responsive website.
  • Developed a contact form for follow up marketing.
  • Featured testimonials from satisfied customers as a credibility builder.
  • Shared a personal connection with the owner through website content and photos.
  • Established a social media presence emphasizing tools that allow customers to write reviews: Google plus, Angie’s List, Yelp and other local search sites.

The End Result