Emotional Selling

/in , /by

What do your customers desire? What do they find interesting and appealing? Purchasing decisions are based on emotional reasons and then later justified with logic. Drama and emotion will outsell logic and facts every single time. The more dramatic your story, the more emotioinal impact it has on viewers.

When someone is dreaming of a vacation, the right video can help them select their destination. This video combines calming music and sounds, interesting camera angles, and natural lighting to establish a soothing, relaxing mood. A property tour of vacation rental homes can keep your calendar booked.

Sponsored Video

/in , /by

Right now is the time to broadcast your message to your target market using a combination of social media and video.  Get affordable exposure for your business, product or service by sponsoring one of our videos. We will work with you to identify subjects of interest to your specific market and create content appropriate for you to sponsor.  The video might be a popular event, local artist or band, a vacation activity or a video tour of an area.  Your sponsored video will begin and end with a “brought to you by” mention. If you are the promoter of an event, consider offering video recognition of sponsors.  For example, this fundraiser for the Sarasota Selby Public Library not only shares the event experience, but also recognizes the many companies and individuals involved in this popular event.

You get keyword search benefits, longer page views on your website and buzz about your product or service.  With compelling content, videos are shared and “liked” by visitors to your site or You Tube channel. If you don’t think you need video messaging.  Consider this…You Tube pulls in the second highest number of searches on the internet now.  And the search engines love video, so this is the very best way to promote your business online right now.