Targeted Campaign
Compelling video creates a specific picture in the viewer’s mind. Production values should reflect the interests of the targeted group. Targeting kids, this video features hot music, hot colors and fast paced edits.
The Sarasota Visitors’ Bureau exists to draw new tourists to Sarasota, and they use this video to attract families with children. A site featuring a collection of videos can create a useful destination for people searching the internet for information.