Posts

A Unique Selling Point

/in , , , /by

Video is a great medium for sharing your USP – unique selling point. Short, informative videos will help your sales force by:

  • Showing your product or service features as compared to competitors
  • Demonstrating proprietary products or skills
  • Describing why and how you offer the right solution for your prospect

This short video clearly demonstrates a selling feature of this product by showing a comparison with the competitor’s product.

Emotional Selling

/in , /by

What do your customers desire? What do they find interesting and appealing? Purchasing decisions are based on emotional reasons and then later justified with logic. Drama and emotion will outsell logic and facts every single time. The more dramatic your story, the more emotioinal impact it has on viewers.

When someone is dreaming of a vacation, the right video can help them select their destination. This video combines calming music and sounds, interesting camera angles, and natural lighting to establish a soothing, relaxing mood. A property tour of vacation rental homes can keep your calendar booked.