Personal Branding

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If you have personality traits that appeal to your customer, show them. Do you want to be perceived as trustworthy, experienced, stable, innovative, disciplined…? Video will let you personally connect. Customers make decisions about doing business with a company for many reasons. Communicating your experience and values in a real and personal way helps prospective customers make a decision about working with you. This video uses the latest trend in “talking head” videos. An owner speaking casually in front of a crisp, modern white backdrop allows for insertion of CG text. Shots of the speaker are interspersed with interesting b-footage. The pace and multiple edits help maintain the viewer’s interest.

Vacation Marketing

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A small beach vacation rental property with 9 cottages needed a website makeover and new photos and videos to reflect updated property amenities. The project was an overall marketing campaign that included a name change, website redesign, integration of social marketing and a YouTube channel featuring the new HD property videos.

The emphasis was on creating videos that show the unique personality of each of the different cottages. Viewership of the videos is high and serves to speed the reservation process since clients make selections based on the various sizes, levels, amenities and location on the property.  To accommodate the client’s budget, the photos were made using primarily natural light and 3 point lighting.

Expert Video

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56%  of online users watch educational and “how-to” videos. Your customers would rather watch a video to understand your business.  A short video tells them more about your products or service than words alone possibly could.  Let people see your company in action and view you as an expert.

A Unique Selling Point

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Video is a great medium for sharing your USP – unique selling point. Short, informative videos will help your sales force by:

  • Showing your product or service features as compared to competitors
  • Demonstrating proprietary products or skills
  • Describing why and how you offer the right solution for your prospect

This short video clearly demonstrates a selling feature of this product by showing a comparison with the competitor’s product.

Customer Testimonial

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An authentic and genuine video testimonial can quickly build credibility and trust. Seeing another customer talk about their experience helps your prospective customers feel comfortable with you and your your business.