Personal Branding

If you have personality traits that appeal to your customer, show them. Do you want to be perceived as trustworthy, experienced, stable, innovative, disciplined…? Video will let you personally connect. Customers make decisions about doing business with a company for many reasons. Communicating your experience and values in a real and personal way helps prospective customers make a decision about working with you. This video uses the latest trend in “talking head” videos. An owner speaking casually in front of a crisp, modern white backdrop allows for insertion of CG text. Shots of the speaker are interspersed with interesting b-footage. The pace and multiple edits help maintain the viewer’s interest.