Vacation Marketing

A small beach vacation rental property with 9 cottages needed a website makeover and new photos and videos to reflect updated property amenities. The project was an overall marketing campaign that included a name change, website redesign, integration of social marketing and a YouTube channel featuring the new HD property videos.

The emphasis was on creating videos that show the unique personality of each of the different cottages. Viewership of the videos is high and serves to speed the reservation process since clients make selections based on the various sizes, levels, amenities and location on the property.  To accommodate the client’s budget, the photos were made using primarily natural light and 3 point lighting.