Customer Satisfaction

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Your business benefits when your customers have the experience they anticipate.  Whether you offer a product or a service, ensuring that clients get the most from their purchase or their visit is important.  Video is a great way to improve customer satisfaction and boost repeat business.  Show it, don’t sell it.  For customers, getting a chance to see a location or a product in use is the next best thing to being there.

This hotel wanted to show their facilities and nearby activities. Working with the client, we identified appropriate locations and businesses to feature in a property tour video. The long form of this video runs on in-house television as a video concierge to inform and educate guests about nearby activities that will enhance their stay.  A shorter version was created for use on the website to sell the hotel amenities.  Both were created from a single turn-key production.

Your Press Room

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Make your own news! Your story is easy to share when you offer video in the “News” or “Press” section of your website. Press releases about your event, product or service are automatically more interesting when you provide informative video content.

If you have annual events, the videos are also useful as future promotional materials.

A Unique Selling Point

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Video is a great medium for sharing your USP – unique selling point. Short, informative videos will help your sales force by:

  • Showing your product or service features as compared to competitors
  • Demonstrating proprietary products or skills
  • Describing why and how you offer the right solution for your prospect

This short video clearly demonstrates a selling feature of this product by showing a comparison with the competitor’s product.

Announce an Event

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Announce your event. Invite guests. Share for exposure. Video is a great way to raise awareness and enthusiasm for an upcoming event.

A VIP party that helps fund the annual fireworks on Siesta Key Beach is shared on Youtube, facebook and member websites to encourage attendance.

Visitor Review

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A customer interacting with your product or service is a powerful tool for influencing prospects. And testimonials can help deepen ties with your existing customers, too.

Selecting a customer with professional credentials can be useful when they are related to the product or service. This is a story worth telling.

Targeted Campaign

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Compelling video creates a specific picture in the viewer’s mind. Production values should reflect the interests of the targeted group. Targeting kids, this video features hot music, hot colors and fast paced edits.

The Sarasota Visitors’ Bureau exists to draw new tourists to Sarasota, and they use this video to attract families with children. A site featuring a collection of videos can create a useful destination for people searching the internet for information.

Video Bio

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Sarasota directors discuss their film at the Sarasota Film Festival. This casual, outdoor interview type biography is the right choice for the subjects and their product.  The lighthearted, zany personality communicated by this video of two local directors is right in line with the film they are promoting. Their fan base, potential volunteers and investors will understand their style right away. This introductory video could be used for promoting the Sarasota Film Festival and by the participants to introduce their production company to investors.

Event Sponsorship

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Video helps you promote your event and show the benefits of sponsorship.  Let prospective sponsors see how they gain community recognition by participating. Nonprofits can recognize their sponsors and use video to sell sponsor advertising right on the video. And with annual events, the videos will appear in search results year after year. Contact us to learn how to boost your fundraising.

 

Danielle White Bio

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A personal video bio of a local Sarasota actress. Danielle White stars as Dez in the movie Beautiful Noise by Steve Tatone. The film opened to sold out shows at the Sarasota Film Festival. Originally from Sarasota, Danielle talks about her early musical and drama training at Booker High School. She also discusses her future career plans. A video bio is a great way to promote yourself.

VIP Event

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Promote your events, celebrate your sponsors, share information with the community. Video shares the experience better than words or still images.