Selling Luxury

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Video conveys the essence of a product like no other marketing medium. If your target market has an upscale demographic, your video needs to match the expectations of that market. If you sell upscale products or services…high end homes, luxury automobiles, fashionable spa services…consider video. Effective video is developed based on top market trends. It begins with a clear understanding of the prospective customer and includes a professionally written script, expertly selected music and experienced voice over.

This video tour of a multi-million dollar Sarasota waterfront home is an example of a market driven video. The message focuses on the most desirable features according to market research for this demographic.

Top Ten Videos

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Show prospective visitors and customers what to expect. Short summary videos are popular with viewers and “top ten” is a trending search term. This style of video is:

  • fast paced
  • conveys a lot of information in a short form
  • very shareable because the format is well understood

This client uses a top-ten video to clearly demonstrate the best reasons for a vacation at their property.

Selling Location

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Not only do videos help to sell the experience, they set accurate expectations and eliminate pre-sales questions. This short video was produced specifically to answer the question…”how far is it to the beach?” Not only does it demonstrate that the water is within about 100′ from the door, but it features a great sunset view.

Vacation Marketing

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When your potential guests are sitting in the cold and snow, video helps them dream about their upcoming vacation in the sun. Videos help them choose your property for their vacation by showing:

  • the style and cleanliness of the accommodations
  • property amenities
  • the location in relation to activities

This client uses videos to clearly demonstrate the pristine cottages available for a vacation get-away.

Personal Branding

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If you have personality traits that appeal to your customer, show them. Do you want to be perceived as trustworthy, experienced, stable, innovative, disciplined…? Video will let you personally connect. Customers make decisions about doing business with a company for many reasons. Communicating your experience and values in a real and personal way helps prospective customers make a decision about working with you. This video uses the latest trend in “talking head” videos. An owner speaking casually in front of a crisp, modern white backdrop allows for insertion of CG text. Shots of the speaker are interspersed with interesting b-footage. The pace and multiple edits help maintain the viewer’s interest.

Tell Your Story

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Video is the most powerful and compelling story telling medium.

This video tells a story with entertaining imagery and music to share the flavor of downtown Sarasota.  The purpose is to entice more visitors to explore the vibrant downtown area and spend money in the shops, restaurants and galleries.

Call us…Let’s talk about the customer experience in your business…you have a story to tell.

Vacation Marketing

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A small beach vacation rental property with 9 cottages needed a website makeover and new photos and videos to reflect updated property amenities. The project was an overall marketing campaign that included a name change, website redesign, integration of social marketing and a YouTube channel featuring the new HD property videos.

The emphasis was on creating videos that show the unique personality of each of the different cottages. Viewership of the videos is high and serves to speed the reservation process since clients make selections based on the various sizes, levels, amenities and location on the property.  To accommodate the client’s budget, the photos were made using primarily natural light and 3 point lighting.

Expert Video

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56%  of online users watch educational and “how-to” videos. Your customers would rather watch a video to understand your business.  A short video tells them more about your products or service than words alone possibly could.  Let people see your company in action and view you as an expert.

Customer Satisfaction

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Your business benefits when your customers have the experience they anticipate.  Whether you offer a product or a service, ensuring that clients get the most from their purchase or their visit is important.  Video is a great way to improve customer satisfaction and boost repeat business.  Show it, don’t sell it.  For customers, getting a chance to see a location or a product in use is the next best thing to being there.

This hotel wanted to show their facilities and nearby activities. Working with the client, we identified appropriate locations and businesses to feature in a property tour video. The long form of this video runs on in-house television as a video concierge to inform and educate guests about nearby activities that will enhance their stay.  A shorter version was created for use on the website to sell the hotel amenities.  Both were created from a single turn-key production.

Your Press Room

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Make your own news! Your story is easy to share when you offer video in the “News” or “Press” section of your website. Press releases about your event, product or service are automatically more interesting when you provide informative video content.

If you have annual events, the videos are also useful as future promotional materials.